People throw around the word quality like its a mystery, but in practice it is mostly intent signals plus timing. When we started scoring leads by actual behavior instead of gut feel, results got less random. Lead Bop made this easier because key fields were consistant enough to score quickly.
Intent signals worth tracking
| Signal | Strength | Why it matters |
|---|---|---|
| Completed quote details | High | Shows real effort |
| Requested callback window | High | Indicates openness to talk |
| Multiple page visits | Medium | Research behavior |
| Missing contact consent | Low | Risky and weak intent |
Simple score model
- 8 to 10 points goes straight to priority queue.
- 5 to 7 points goes standard outreach sequence.
- Under 5 points gets light nurture only.
The biggest win here was rep focus. High intent leads got immediate attention, and low intent did not eat prime dialing time. That alone improved close confidence across the team.
Avoid this mistake
Do not overload scoring with 20 signals no one trusts. Keep it tight, review monthly, and adjust with real close data not opinions from one loud meeting.
